Marketing as the Most Important Function of Management

Introduction There are different functions of business management. The functions of business include controlling, leading, organizing and marketing among others. These functions are essential in successful operation of the respective business entity. The management functions should be effectively coordinated to achieve goals and objectives of a company or organization.Advertising We will write a custom essay sample on Marketing as the Most Important Function of Management specifically for you for only $16.05 $11/page Learn More Each function plays an important role in the development and success of the respective business. However, marketing is considered among the most important functions of management because it is concurrent through the management process of an organization. Marketing involves searching of market for the products of an organization and determination of the customers’ preferences and appropriate product to produce in the market. It also involves informing the public of new products of a company, how to use the respective product, close competitors and how to compete fairly and effectively in the respective market, and any other change that has been made on respective products. There are different tools that can be used for marketing, for instance, events. This paper highlights how events can be used as a marketing tool. There are different categories of events that companies or organizations may participate in; they include, leisure events, organizational events, personal and cultural events. Choice of an event to use as a marketing tool wholly depends with the respective product that a company intends to market and the expected target group or consumers. Generally, most companies use product launch as a marketing strategy because it is the most common form of organizational event organized by all companies irrespective of size or nature of products produced. Basically, events are categorized with referenc e to their objective and purpose (Bowdin ‘et al’ 56). However, organizations and companies may use different events as a marketing tool irrespective of their objective or purpose provided the company achieves its goal and the event also achieves its objective and purpose (Goldblatt 79). Consumers’ tastes and preferences are dynamic and therefore require organizations to closely monitor the market and adapt to respective changes that may affect their survival and operation in the respective industry. To effectively operate and compete in an industry and meet needs and demands of consumers, companies need to establish an effective strategic marketing tool.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The tool should also be considered an effective communication tool, for instance, events. Events are considered one of the most effective communication and marketing tool t hat are from launching of a product to organizing of press conferences (Goldblatt 84). Basically, promotional events are created by companies to enable them effectively communicate with both the potential clients and existing customers of the company or organization (Bowdin ‘et al’ 64). Consumers are evenly distributed and reaching them at once may be difficult and tricky. However, use of events as a strategic marketing tool may enable easy reach to consumers from different geographical areas. Though organized promotional events may not be attended by all consumers or customers, they can be reached through Medias such as radios, magazines and television among others. These medias can be accessed by different people hence enable easy reach to different consumers (Bowdin ‘et al’ 71). Furthermore, these Medias enable reach to thousands and millions of people and from different geographical areas. Similarly, companies or organizations may organize events and in vite target audience to the actual event, but this might not be effective in reaching a large number of the target group (Goldblatt 93). Though most companies and organizations rely on organizational events for marketing, this cannot be effective in reaching large number of people especially potential consumers; therefore, use of other events such as personal, leisure and cultural events may be effective in reaching different groups of people, for instance, leisure events such as sports and music may be effective in marketing a product and reaching a large number of people leading to profit increment. Companies especially beverage and alcohol producing companies are at a better position in using leisure events in marketing because the products are mainly used during leisure periods or occasions (Bowdin ‘et al’ 83). A company producing energy drink, alcoholic or beverages may decide to sponsor a sporting or music auditions event. Sponsorship is the main method how compan ies use leisure events such as music and sporting activities in marketing their products and increasing their market share. During such events, companies are able to expose different people attending the events to both their existing and new products, it also gives the company an opportunity to personally interact with both the existing and potential customers hence maintain the existing clients while win over potential customers.Advertising We will write a custom essay sample on Marketing as the Most Important Function of Management specifically for you for only $16.05 $11/page Learn More Leisure events are effective in marketing products because organizations or companies have the opportunity to teach clients how to use their products, inform them of changes made on the product give both existing and potential clients opportunity to use their products at no cost. Moreover, such events enable a company to understand demands of different consumers, expe cted changes they ought to make to their products to effectively compete in the market with other products (Goldblatt 112). Choice of event to use as a marketing tool wholly depends with the type of product produced by a company or organization. Event to use in marketing also may determine the outcome of the marketing process with reference to the product the respective company or organization produces (Goldblatt 121). There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in marketing their products. Such events may also expose potential clients to the products of the company because such products are mostly used in such events, for instance, anniversary of the 9/11 bomb blast victims among others. Furthermore, such companies may also participate in sponsorship of cultural events such as art, heritage an d ceremonial among others (Bowdin ‘et al’ 89). Conclusion Marketing involves boost of sales, informing of consumers how to use products of a company, changes made on a product, new products produced by a company, discount on prices and improvement on respective products. There are different marketing tools that can be used by companies; however, events are among the best tools that can be used by companies in producing different products. Events can be used by different companies and organizations producing different products as marketing tool because it can be used in reaching large number o people and at a reasonable cost. Therefore, event can be considered one of the universal and best marketing tools that can be used by any organization irrespective of the products it produces or group it targets. Works Cited Bowdin, Glenn; Johnny Allen, William O’Toole, Rob Harris, Ian McDonnell. â€Å"Marketing tools.† New York: Springer, 2009. Print.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Goldblatt, Joe. â€Å"Marketing tools: Event Management.† Cambridge: Cambridge UP, 2010. Print. This essay on Marketing as the Most Important Function of Management was written and submitted by user BlackCrow to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Essay Samples - Tips on Finding The Essay Sample Thats Right For You

Essay Samples - Tips on Finding The Essay Sample That's Right For YouIf you're looking for good essays that have been made, you've come to the right place. Occidental College offers a variety of essay samples for you to choose from. Some of the essays are given to you in an email or PDF file, while others are more personalized.The first thing you need to do is find the paper that you'd like to work on. There are some that are done by taking a few minutes, while others are set up to allow you to use the software that you already have. Some people want to spend some time learning how to do it so they don't have to pay anything, while others just want to save money. Either way, once you have it picked out you can take the time to pick out what you want. If you don't pick something you like, you can always choose the one that you want.In terms of the sample, most people will be given an essay they will have to write about the subject of their paper. Sometimes you'll have to write about o ne particular subject, and sometimes you'll have to write about different topics. Some of the sample papers will have you write from the perspective of a reader, while others will allow you to voice your own ideas. Regardless of which ones you're given, you should be able to use the ideas you find within them in order to craft your own writing.Another thing you might find in Occidental's Essay Samples are student essays. These are also usually free. Some colleges have limited space for writing assignments, so these may be available. Some of the essays might be based around one particular topic, while others might be based around many different subjects. In order to get these free samples, you'll have to go through your professor and ask if they would like to supply you with a free sample.Some of the essays that you will be given might be harder than others. These are based on the subject of your paper, so if you have no idea what you're writing about you might find it hard to go thr ough with it. Others will ask you to write on the topic you're most familiar with. Again, this depends on the type of writing assignment you're given. Some of the sample essays might ask you to write about your personal life or your favourite topic.The sample assignments are a great place to find some writing practice, so you can see if you're really capable of completing an essay. They are also a great way to give yourself an idea of how you should write a paper. Most students will spend a week or two writing essays, so going through one of the sample papers will show you what you're capable of doing. If you have problems or just need a little bit of extra help, you can go to the office of the Registrar and ask to speak to someone. They will likely be able to help you decide if you're ready to begin writing an essay.Many students look for essay samples on the internet, so it's important to make sure you look for them at Occidental. You never know if you might need them, so you need to be able to see them before you sign any papers. So, if you're looking for some essay samples, you need to make sure you check into Occidental College.